Before the festival, "Sandstorm" was broadcast to the whole South American area and the rest of the world through Spanish satellite HISPASAT. This satellite covers all Spanish speaking countries, as well as North America and Europe.
The program that broadcast the film is called "Essence and Vision". This program is produced in cooperation with the International Film Festival and Spanish human rights organizations. It is operated by ATEI - Asociaci n de Televisi n Educativa Iberoamericana - and has support from major international organizations and a Spanish TV station. Essence and Vision is a program that speaks out for human rights and has 590 million potential viewers. Through this program, millions of people had the chance to hear about the persecution against Falun Gong in China.
Sandstorm started to broadcast regularly from the 14th to the 25th of February. On the second day of broadcasting, the main organizer began to receive telephone calls from all sorts of people, including the representative of a government department. Some of the calls even came from abroad. People expressed their shock and strong concern at the persecution happening in China that is exposed in this film.
Source http://clearharmony.net/articles/200504/26072.html